Exclusive! BetKing Kenya will now provide Exclusive live league matches in Kenya after buying rights.
BetKing takes over from the Sportpesa league in Kenya. Kenya Premier League will be renamed from Sportpesa Premier League to BetKing Premier League.
Nigerian betting company, BetKing bought the title rights of the Kenyan Premier League.
The Kenyan top flight will now be known as the BetKing Premier League and the matches will be live on BetKing subscription App at Sh 200 ($2). The five-year sponsorship deal is worth Ksh 1.2 billion ($11.166 million).
The Football Kenya Federation named betting company BetKing Kenya as the governing body of the FKF Premier League title sponsor in a KES 1.2 billion, five-year arrangement.
The BetKing Premier League will be the name of the league.
Bet King Kenya sponsorship
Each collaborating club will be able to receive at least KES 8 million per year from the Federation under the terms of the collaboration.
“Our footballers and club leadership have had it tough over the past few years because of an impoverished league,” said FKF President Nick Mwendwa.
“In the greatest agreement in our history, I’m pleased to introduce BetKing Kenya as our title sponsor today,” he said.
The collaboration begins with a KES 220 million initial investment and increases by 5% the next year, then by 10% the year after that.
The president said, “We will also donate KES 10 million of the licence fees paid by our partners to the Kenya Women Premier League.”
Both the league logo and the formal partner announcement will take place in September.
The wealthy gaming company would spend KSh 1.2 billion over the next five years to sponsor the local top-tier league, according to viral late information.
According to Mwendwa, each Premier League side will essentially earn KSh 8 million a year.
With the most recent development, the local league’s two-year period of uncertainty that followed Sportpesa’s departure as a sponsor, expressing discontent with the government, comes to an end.
The FKF and the gambling company with headquarters in Nigeria had been in talks for a while as the federation looked for a way to guarantee the short-term viability of the Kenya Premier League.
There are rumours that the FKF Division One competition, a third-tier competition, has also obtained sponsorship.
Belonging to the Pan-African gambling organisation KingMakers, BetKing Kenya is a fiercely competitive sportsbook business.
With its lucrative businesses in Nigeria and just-launched services in Kenya, it is the most rapidly expanding sporting betting firm in Africa. They are undoubtedly building a solid brand that will last.
This year, the organisation has a robust growth strategy with the goal of enhancing gaming culture and becoming the greatest pan-African sports gaming business.