Have you ever wondered what makes content go viral? Viral marketing or viral content magic is the latest way to attract clients and boost sales. In this article, we’ll explore the different types of posts that tend to go viral, such as quizzes, puzzles, infographics, motivational posts, personality quizzes, lists, case studies., and case studies.
Introduction to viral content magic
Online viral trends have become a significant phenomenon in the world of marketing. Every marketing team aspires to create content that goes viral, as it brings immense attention and recognition to a brand. In today’s social media landscape, anything that resonates with the audience has the potential to go viral and start a new trend.
Viral posts are not limited to just memes or quick challenge videos; they can also be in the form of infographics, stories, and more. The key is to create content that evokes strong emotions in the audience, such as surprise, anger, joy, or excitement.
What Makes Content Go Viral?
Answering the question of what makes something go viral is challenging, as it is akin to predicting the result of a cricket match. However, after studying the insights of various marketing experts, it is clear that content that evokes strong emotions is more likely to go viral. For example, Coca-Cola’s #ShareACoke campaign, which encouraged people to share their joy with personalised bottles, was a huge hit. Another example is Psy’s Gangnam Style music video, which became the most-viewed video on YouTube just days after its release.
Viral Marketing: Types of Posts That Go Viral
There are various types of posts that have the potential to go viral. Here are 10 types of viral posts that marketers can explore:
1. Quizzes and Puzzles
Quizzes and puzzles are highly engaging and challenging for the audience. Platforms like BuzzFeed have dedicated Facebook pages for quizzes and riddles, which are widely shared and enjoyed. These types of posts are not only entertaining but also have the potential to go viral if they are well-crafted and targeted at specific audiences.
Infographics are a great way to present information in a visually appealing manner. They are concise, attention-grabbing, and can be used to entertain, engage, and educate the audience. Infographics also have the added advantage of being able to generate quality backlinks. Choosing a topic that is in demand and providing insights or steps that the audience would like to share can make an infographic go viral.
3. Motivational Posts
In today’s fast-paced world, motivational posts are a popular form of content on social media. These posts talk about positive acts, quotes from famous and successful individuals, and proverbs that evoke a feeling of positivity among consumers. Sharing content with a solid and inspiring message can lead to viral success.
4. Personality Quizzes
Personality quizzes are a great way to engage audiences and provide them with insights into their personalities. These quizzes cater to specific groups and provide an opportunity for users to learn more about themselves. Buzzfeed’s quiz, “What city should you live in?”, garnered 20 million views and is an example of a viral post that resonated with the audience.
Listicles, or articles in a list format, are highly popular and tend to get more views and shares compared to their counterparts. Listicles are structured with all the key points and sub-headings, making them easy to read and digest. They also have the advantage of presenting a lot of information in a segmented format, making it easier for readers to skim through the content.
6. Case Studies
Using case studies is an excellent method to demonstrate real-life situations and analyze them in detail. They offer valuable perspectives and are highly appreciated by readers. Seeing concepts and ideas put into practice is appealing to people, and case studies offer tangible outcomes. Developing a case study that showcases your brand’s approach to problem-solving can be extremely effective in boosting engagement and going viral.
7. How-To Guides
How-to guides are highly practical and useful for readers. They provide step-by-step instructions on how to accomplish a specific task, making them highly valuable. How-to content tends to perform well in search engine results, as people often search for “how-to” information. Creating comprehensive and well-researched how-to guides can increase your chances of going viral and driving organic search traffic.
8. Top Posts
Top posts that showcase the best or most popular content in a specific category are highly popular and have the potential to go viral. People are always interested in knowing about the most popular or trending content in a particular niche. Creating top posts that highlight the best content in your industry can attract a lot of attention and engagement.
9. Long-Form Content
While shorter content is becoming more popular due to mobile consumption and short attention spans, long-form content still has its advantages. Long-form content is often seen as more authoritative, well-researched, and credible. Sharing long-form content can make your brand appear knowledgeable and trustworthy, increasing your chances of going viral.
10. Emotional Stories
Last but not least, emotional stories have the power to tug at the heartstrings of audiences. People connect with stories of struggle, kindness, determination, and hope. Sharing real-life stories can create a strong emotional impact and build a positive relationship with your audience.
Creating viral marketing campaigns requires unique and interesting content that resonates with your audience. By understanding the types of posts that have the potential to go viral, you can better tailor your content strategy and increase your chances of achieving viral success. Additionally, utilising social media management tools like SocialPilot can help you create captivating social media content and reach your target audience effectively. With the right approach, you can create viral-worthy content that takes the online world by storm.