The latest way of attracting customers is through viral video marketing. This involves creating engaging content that spreads rapidly through social media and video-sharing platforms, generating buzz and increasing brand awareness.
The key to success is connecting with the audience on an emotional level through creativity, humour, and surprise, while optimizing content for social media and leveraging influencers and paid advertising. Data and analytics can provide valuable insights, and examples of successful campaigns include “Dumb Ways to Die” and “Phonebloks”. In conclusion, viral marketing offers a powerful tool for customer engagement and driving sales.
In today’s digital age, businesses are constantly searching for new ways to capture their audience’s attention and engage with them on a deeper level. Viral content creation has emerged as one of the most effective strategies for achieving these goals.
When a video goes viral, it spreads rapidly and organically across the internet, generating massive buzz and engagement for the brand. From humorous commercials to emotional stories, viral videos come in many forms.
But they all have one thing in common: the power to create a connection with viewers and inspire them to share the message with others. In this blog, we’ll explore all about viral video marketing campaigns and share tips on how to create videos that resonate with your audience and generate the kind of buzz that drives business success.
What is Viral Marketing?
Viral marketing is a highly effective promotional technique that leverages the power of social networks and word-of-mouth referrals to create a massive buzz around a product or service. It involves crafting a message that is so compelling, humorous, or thought-provoking that it inspires people to share it with their friends, family, and colleagues.
The ultimate goal of viral marketing is to generate a self-perpetuating cycle of buzz and excitement that rapidly spreads throughout the internet, creating a wave of organic publicity that can significantly boost brand awareness, customer engagement, and sales. This technique is particularly effective in the age of social media, where information can spread rapidly and reach an incredibly large audience in a matter of days or even hours.
What is Viral Video Marketing?
Viral video marketing is a specific type of viral marketing that uses video content to create buzz and generate interest in a product or service. The main goal of viral video marketing is to create a video that is so entertaining, informative, or emotionally impactful that people simply can’t resist sharing it with their social networks.
These videos often leverage popular cultural references, humour, and heartwarming stories to create an emotional connection with viewers. When a video goes viral, it can quickly reach millions of people, creating a ripple effect of organic publicity that can significantly boost brand recognition and sales. Thanks to the rise of social media and video-sharing platforms like YouTube, Vimeo, and TikTok, viral video marketing has become an increasingly popular and effective technique for businesses of all sizes.
The Power of Viral Videos
Viral videos have the potential to be incredibly powerful marketing tools for brands. They can increase brand visibility, engagement, and sales when done right. Almost all video creation is more art than science, and there’s no safe “template” of rules to follow.
This is especially true of viral videos, which, by their nature, are out-of-the-box, irreverent, funny, and don’t follow established formats in order to really stand out from the crowd. That said, there are some valuable guidelines you can follow in creating viral video Marketing Campaigns:
- Understand your audience. It’s important to understand who you’re trying to reach and what motivates them. This will help you create a message that resonates emotionally with your audience and has a clear call to action.
- Keep it short and engaging. Aim for a video length of under two minutes to keep viewers engaged and increase the chances of it being shared.
- Be creative and memorable. Use humour, surprise, or other creative elements to capture people’s attention and make your video memorable.
- Optimise for social media: Ensure your video is optimised for sharing on social media platforms with clear calls-to-action, social sharing buttons, and appropriate hashtags. Viral video marketing is critical on social networks.
- Utilise influencers and paid advertising: Work with influencers or use paid social media advertising to help get your video in front of a larger audience.
- Track performance and optimise: Use data and analytics to track the performance of your video and make adjustments as needed to optimise for maximum reach and engagement.
While there are no guarantees when it comes to creating a viral video, following these steps can increase your chances of success.
Examples of Viral Video Marketing Campaigns
“Dumb Ways to Die” by Metro Trains
Metro Trains wanted a video that warned the public to be careful at railway crossings. So they partnered with ad agency McAnn Melbourne with the challenge of coming up with a safety PSA that wouldn’t be boring. What they got was a runaway viral hit that surpassed all their expectations.
The animated video is darkly hilarious and paired with an infectious earworm song that’s guaranteed to get stuck in your head. It went viral instantly. Today, eleven years later, its view count on YouTube stands at a quarter of a billion! It’s hard to grasp the reality behind big numbers, like the height of Mount Everest or the depth of the oceans, for example.
The power of viral video marketing through animation. That’s where the power of animation comes in. This lovely animated video does an amazing job of really putting things into perspective by showing the depth of the ocean at scale. No wonder, then, that this video went viral quickly.
“Phonebloks” by Dave Hakkens
E-Waste is a serious and ongoing problem. Several decades ago, it was common to repair and upgrade your computer several times before it was too old. But today, it’s common for our electronic devices to not be repairable or upgradeable, which increases waste.
Consumers also tend to discard perfectly functional devices when a new one comes out with a new feature their old one lacks. “Phonebloks” was a noble attempt to solve this problem by making phones modular. If you wanted a bigger battery or a new camera, you could swap them out and not need to buy a whole new phone.
This also meant that you could customise your phone for your own unique lifestyle and needs. This simple animated video explained it all and did it so well that it went viral. People loved the idea and forwarded it to their friends and family, sharing it online and quickly racking up millions of views. While the idea never saw the light of day, it clearly struck a chord with the public.
In conclusion, viral video marketing can be a game-changer for businesses looking to increase their reach and engagement with their audience. By following the tips and strategies outlined in this blog, you can create a video that resonates emotionally with your audience, is optimised for social media, and inspires people to share it with others.
If you’re ready to take your viral video marketing to the next level, we can help! Contact us for our services and receive expert advice and support to create a viral video campaign that drives results for your business.
With the right strategy and a little bit of luck, your next viral video could be just around the corner. So what are you waiting for? Sign up today and start creating video content that your audience can’t resist sharing!