MediaPal is the best advertising network in Kenya. It presents advertisers with an unfathomable quantity of quality while providing publishers with lucrative earning opportunities. In this review of MediaPal, we are going to take a look at the best features that are only accessible to publishers.
After coming out on top at the Marketing Society of Kenya (MSK) awards in 2020, the advertising technology company MediaPal has an exceptional offering that makes them the most disruptive tech marketing agency.
It was a joint effort between MediaPal, GroupM Africa, and the United Nations High Commissioner for Refugees (UNHCR) that resulted in the winning campaign for the Ramadan contribution campaign for refugees in 2020. This campaign gave refugees the opportunity to experience what it is like to be a part of the community throughout the holy month of Ramadan.
Founded in 2017, the advertising firm has a grip on the advertising market in Africa. MediaPal Co-founder and Chief executive Maurice Juma explained how he used Sh 7 Million to begin the global lucrative business.
The company was given the award for its innovative advertising format known as “AdCommerce.” This format combined programmatic advertising technology to put the Ramadan donation plea in front of well-wishers online and mobile money technology such as MPesa and Airtel Money to enable online users to donate instantly on the Ad banner. The goal of this format was to raise funds for charitable organizations during the holy month of Ramadan. As a result, the company was able to reach more potential donors.
Users may input their phone number and amount in the advertising format, which activates the mobile money STK prompt, which allows them to finish the purchase or contribution from the banner advertisement.
MediaPal became the first advertising technology company from Africa to be approved by Twitter Advertising after receiving certification from Twitter Global.
As a result, MediaPal may provide advanced customised features for marketers based on Twitter audiences.
Because MediaPal is completely integrated with Twitter Ads, marketers can now harness the power of Twitter audiences while maintaining full control and improving campaign effectiveness.
The advertisements are also displayed in their various formats on the Google Adsense network. It is the first advertising agency on the African continent to receive Premium network status from Google, Facebook, and Twitter respectively.
Advertisements formats on Mediapal.
- Banner ads
- Video Ads
- AI native ads
Cocacola, Telkom, Total, Huawei, Airtel, Mitsubishi, Glovo, MTN, Nivea, RedBull, BlueBand, KFC, LG, and British Council among other top brands.
Approval and traffic requirement
MediaPal has no approval timeframe but within 2-3 business days could get an approval.
They are strictly on the quality of traffic. Publishers with traffic from the UK, Africa(Kenya), US can easily be approved. There is no specific value for traffic but mostly over 50,000 monthly pageviews, sites are approved.
For approval, send them an email at email@example.com. With headquarters in Kenya, they have other offices in San Francisco(US), South Africa and Nigeria(Lagos).