Advertising technology business MediaPal is an exceptional offering the most Disruptive Marketing (Tech marketing) agency after emerging as a winner at the Marketing Society of Kenya (MSK) awards 2020.
The winning campaign for the 2020 Ramadan contribution campaign for refugees was a collaboration between MediaPal, GroupM Africa, and the United Nations High Commissioner for Refugees (UNHCR), allowing them to feel like part of the community throughout Ramadan.
Founded in 2017, the advertising firm has a grip on the advertising market in Africa. MediaPal Co-founder and Chief executive Maurice Juma explained how he used Sh 7 Million to begin the global lucrative business.
The company won the award for its innovative advertising format (AdCommerce), which combined programmatic advertising technology to put the Ramadan donation plea in front of well-wishers online with mobile money technology such as MPesa and Airtel Money to allow online users to donate instantly on the Ad banner.
Users may input their phone number and amount in the advertising format, which activates the mobile money STK prompt, which allows them to finish the purchase or contribution from the banner advertisement.
Twitter Global certified the technology firm as the first African Ad technology company to be approved for Twitter Advertising.
As a result, MediaPal may provide advanced customised features for marketers based on Twitter audiences.
Because MediaPal is completely integrated with Twitter Ads, marketers can now harness the power of Twitter audiences while maintaining full control and improving campaign effectiveness.
Mediapal advertising can also be seen on Google’s Adsense network. It is the first African advertising agency to be approved as a Premium network by Google, Facebook, and Twitter.
Advertisements formats on Mediapal.
- Banner ads
- Video Ads
- AI native ads
Cocacola, Telkom, Total, Huawei, Airtel, Mitsubishi, Glovo, MTN, Nivea, RedBull, BlueBand, KFC, LG, and British Council among other top brands.
Approval and traffic requirement
MediaPal has no approval timeframe but within 2-3 business days could get an approval.
They are strictly on the quality of traffic. Publishers with traffic from the UK, Africa(Kenya), US can easily be approved. There is no specific value for traffic but mostly over 50,000 monthly pageviews, sites are approved.
For approval, send them an email at email@example.com. With headquarters in Kenya, they have other offices in San Francisco(US), South Africa and Nigeria(Lagos).