Bongo Star Abdul Naseeb alias Diamond Platinumz signs mega deal with Warner Music Family.
Tanzania finest Bongo star Abdul Naseeb popularly known as Diamond Platnumz and his WCB Wasafi recording label join the South African Warner Music Family.
They took the news to their social media handles to declare the partnership with plans to expand the singer’s influence globally.
The new agreement will see WCB-Wasafi integrated into Warner Music South Africa and Ziiki Media.
Warner Music said the Bongo Star Abdul Naseeb had proven to be an unbelievable businessman who had grown WCB-Wasafi into an impressive record label.
The SA based arm of Warner Music’s global outfit said the East African Music Scene had exploded in the past few years, and they were keen on promoting Diamond and his artists to more fans around the world while introducing Bongo Flava to a wider audience.
Bongo Star Abdul Naseeb deal signing
“Not only is Diamond one of the premier artists on the continent, but he is undoubtedly king of the Bongo Flava scene in Tanzania.
“We’re so excited to write him and Wasafi into the WMG narrative on the continent and we are beyond thrilled to welcome Diamond as a global flagship artist for Warner Music.” Managing Director of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa Temi Adeniji said.
“This 360 partnership establishes a new way to engage with artists in Africa and our ambition to bring African talent to the rest of the world.” Alfonso Perez-Soto, President, Emerging Markets, Warner Music said.